Media & Press
FTC International’s food regulatory expertise is regularly sought out by journalists, industry publications, and consumer advocacy groups covering food labelling, packaging accuracy, and regulatory compliance in Canada.
Featured Coverage
CBC News: Shoppers Discover Boxes of Cheerios, Bags of Loblaws Chips That Weigh Far Less Than Advertised
December 2023 — When Canadian shoppers flagged inconsistencies in Cheerios and Loblaws-brand chip packaging weights, CBC News turned to FTC International’s Walter Dullemond for an independent regulatory read on the issue. Walter reviewed the flagged packaging directly and confirmed the labelling was misleading under Canadian law, helping push the story — and General Mills’ eventual correction — into the national conversation.
“It’s misleading to consumers, and the law is very clear that labels may not be misleading.” — Walter Dullemond, President, FTC International Consulting
The story was also picked up by Radio-Canada (Ici.Radio-Canada.ca) in French, and referenced in industry discussion on LinkedIn by CPG analysts covering the broader “shrinkflation” trend in Canadian retail.
Read the full story: CBC News | Radio-Canada (French)
Media Inquiries
Walter Dullemond and the FTC International team are available for comment on:
- Food and beverage labelling compliance (CFIA, Health Canada, FDA)
- Packaging accuracy, net quantity, and “shrinkflation” issues
- Preventive Control Plans (PCP) and SFCR licensing
- Pet food and cosmetic regulatory compliance
- Supplemented foods and novel ingredient classification
With over 30 years of food industry experience and three decades advising Canadian and U.S. food businesses, FTC International offers journalists a regulatory perspective grounded in day-to-day compliance work — not just theory.
For media inquiries, contact: Walter Dullemond, President FTC International Consulting Ltd. 1-604-288-2719 | contact@ftcinternational.com